Varno v šolo, PoTUJ trajnostno!

The communication campaign “Safe to School, Travel Sustainably!” was created as part of the CityWalk 2.0 project and promotes sustainable ways of travelling to school. It consists of a series of five posters, a billboard, a city bus wrap, and a 10-metre-long colouring book.

The central visual motif features illustrated creative eco-vehicles made from plants, symbolising the connection between mobility and nature. The campaign playfully encourages walking, cycling, and the use of public transport, contributing to safer school routes and more sustainable cities.

With this project, I was selected as a finalist for Zagreb Design Week 2026.

Bus stop B1 posters "Safe to School, Travel Sustainably!", communication campaign was developed as part of the CityWalk 2.0 Ptuj project to promote sustainable ways of travelling to school..
Three B1 posters  for "Safe to School, Travel Sustainably!" Communication campaign was developed as part of the CityWalk 2.0 Ptuj project to promote sustainable ways of travelling to school..
10m  long colouring sheet, "Safe to School, Travel Sustainably!" Communication campaign was developed as part of the CityWalk 2.0 Ptuj project to promote sustainable ways of travelling to school..
10m  long colouring sheet, "Safe to School, Travel Sustainably!" Communication campaign was developed as part of the CityWalk 2.0 Ptuj project to promote sustainable ways of travelling to school..
10m  long colouring sheet, "Safe to School, Travel Sustainably!" Communication campaign was developed as part of the CityWalk 2.0 Ptuj project to promote sustainable ways of travelling to school..
A white electric bus with the 10m  long colouring sheet, "Safe to School, Travel Sustainably!" Communication campaign was developed as part of the CityWalk 2.0 Ptuj project to promote sustainable ways of travelling to school..
Billboard  - Varno v šolo "Safe to School, Travel Sustainably!" Communication campaign was developed as part of the CityWalk 2.0 Ptuj project to promote sustainable ways of travelling to school..